About FARU

Experience you can’t pick up from reading.

Stefan Lange founded Faru Services GmbH in 2017: after more than 5 years in various positions directly at Amazon and with over 14 years of experience in the Amazon environment today.

His motivation is simple: to make life easier and more successful for Amazon sellers. FARU knows the Amazon DNA and the platform’s internal mechanics as well as the concrete challenges of vendors, sellers and hybrid business models.

Stefan Lange, founder and managing director of Faru Services GmbH
2017
Founded by Stefan Lange
>14 years
Amazon experience
>5 years
Directly at Amazon
>150
Amazon annual negotiations supported

Values

What FARU stands for

This is not an empty list. These are the things clients can actually measure the collaboration by.

Clarity

Making the complex understandable and actionable: in analyses, recommendations and reporting.

Responsibility

FARU stands by its recommendations and their results: transparently measured.

Pragmatism

Actionable measures instead of concept papers.

Partnership

Direct access to experienced contacts, no ticket systems.

Economic thinking

Revenue, costs, margin and organisation are considered together: growth has to pay off.

Curiosity

New tools: from data analysis to AI: are evaluated and put to sensible use.

Team

The team behind FARU

Stefan Lange
Stefan Lange
CEO / Founder
Sabrina Saumweber
Sabrina Saumweber
Content Creator
Barbara Wagner
Barbara Wagner
Controlling
Erik Gudi
Erik Gudi
Amazon Marketplace Management
Diallo
Diallo
“Chief Security Officer”
Buddy
Buddy
“Chief Fitness Officer”

Partner network

Hand-picked partners from technology and service

From system integration through content to logistics, FARU works with an established network wherever specialist knowledge is needed.

Get to know FARU in person.

In an intro call you speak directly with Stefan Lange: no obligation, and concrete.

Book a no-obligation intro call