Negotiate as an equal
We prepare your terms and annual negotiations with data. Former Amazon employees bring an inside understanding of the supplier side.
>150annual negotiations supported
Services · Vendor Central · 1P
As a vendor, you supply Amazon and relinquish control over price and availability. We help you regain it.
In the 1P model, you sell directly to Amazon. Amazon buys, prices and resells. FARU knows the supplier side from the inside and makes terms, profitability and availability controllable again.
Your situation
Typical friction points in the vendor business
- Amazon controls retail prices: margins and terms come under pressure.
- Annual negotiations are getting tougher: higher demands and fewer exclusive benefits.
- Irregular purchase orders, out-of-stock situations and CRaP risk put revenue at risk.
- Deductions, shortage claims and chargebacks reduce profitability: often unnoticed.
- Limited ARA and Brand Analytics data makes informed decisions harder.
- Premium A+ and 1P marketing levers remain unused.
What matters for vendors
What makes FARU different for vendors
Four levers determine margin and growth in 1P. This is where our Amazon background makes the difference.
Profitability over gross revenue
We keep net retail price, terms and marketing contributions in view. Our partner network also recovers shortage claims, chargebacks and deductions systematically.
Secure availability
PO and forecast alignment, CRaP prevention and active inventory management keep your bestsellers available.
Use the full 1P toolkit
Deploy A+, Premium A+, Brand Stores and vendor-exclusive marketing and deal instruments deliberately.
How FARU helps
Competence fields: tailored to the vendor model
Combined modularly. What we take on follows from your situation and goals.
01
Strategy & business model
Vendor assessment, terms and negotiation strategy, assortment and pricing logic in the 1P context.
05
Operations & platform
Vendor Central, PO and availability steering, chargebacks, deductions and catalogue management.
02
Business intelligence
Reporting despite limited vendor data, root-cause analysis and input-focused KPI systems.
03
Advertising & growth
Amazon Ads and DSP tied to total revenue: Traffic-Conversion Matrix instead of broad-brush spending.
04
AI-powered content
A+, Premium A+, Brand Stores and product imagery: created efficiently and maintained at scale.
06
Internationalisation
Pan-European vendor operations, European marketplaces and country-specific assortment strategy.
Result · Tepro Grill · Vendor
Profitable growth through portfolio focus: from 600+ products to 24.
One of Germany’s largest barbecue manufacturers had stagnated since COVID. Portfolio focus and a mix of defensive and offensive campaigns returned the business to growth.
Read the case study →ROAS > 8at +25% annual revenue
600+ → 24focus products
Vendor, seller or hybrid: where are you today?
In a no-obligation intro call, we outline where FARU would concretely add value to your vendor business.
Book a no-obligation intro call