Both worlds from one team
FARU knows vendor and seller equally well and understands which products and assortments benefit most from each channel.
70%team with Amazon background
Services · Hybrid · 1P + 3P
Vendor and seller in parallel. Get the best of both worlds without double the complexity.
In a hybrid model, you operate 1P and 3P at the same time. That creates flexibility and resilience, but requires clear channel rules. FARU understands both worlds and knows which channel benefits each product most.
Your situation
Typical friction points in a hybrid setup
- Two accounts, two logics: duplicated workflows and separate reporting structures.
- Your own channels compete internally for the Buy Box.
- Pricing conflicts arise between 1P discounts and your RRP discipline.
- It is unclear which product performs best through which channel.
- A move or partial migration from vendor to seller is being considered.
- Conflicts arise with additional retail partners on the same marketplace.
What matters in hybrid
What makes FARU different for hybrid businesses
Four levers determine margin and growth in a hybrid setup. Experience in both channels matters.
Assign the assortment clearly
Run top-volume products through vendor and use seller for the long tail, premium products and launches. This creates selective distribution instead of internal price competition.
Backup channel & price protection
If Amazon reduces POs or classifies products as CRaP, seller keeps sales moving and preserves control over pricing discipline.
Prevent conflicts
Buy Box and pricing governance across your channels and retail partners follows clear rules rather than chance.
How FARU helps
Competence fields: tailored to the hybrid model
Combined modularly. What we take on follows from your situation and goals.
01
Strategy & business model
Vendor/seller channel boundaries, migration planning and selective distribution strategy.
05
Operations & platform
Vendor Central and Seller Central in parallel: availability, Buy Box, catalogue and cases.
02
Business intelligence
Cross-channel reporting that combines 1P and 3P data into one consistent KPI view.
03
Advertising & growth
Cross-channel campaign steering without cannibalising your own offers.
04
AI-powered content
A consistent brand and content presence across both channels.
06
Internationalisation
Pan-EU and roll-outs in the right channel mix for each marketplace.
Why FARU for hybrid
We know the vendor and seller worlds equally well.
A team of former Amazon employees and experienced merchants: the foundation for steering both channels without conflict and assigning the assortment correctly.
View case studies →1P + 3Pboth worlds from one team
>13 yearsAmazon experience
Vendor, seller or hybrid: where are you today?
In a no-obligation intro call, we outline where FARU would concretely add value to your hybrid setup.
Book a no-obligation intro call