Services

What FARU takes on for you depends on your Amazon business model.

Vendor, seller or hybrid: each model has its own levers. Choose your starting point, or explore the seven competence fields available across all models below.

Your business model

Vendor

You supply Amazon directly. We make terms, profitability and availability controllable again.

Services for Vendor →

Seller

You sell directly to consumers. We turn full control and data depth into profitable growth.

Services for Seller →

Hybrid

1P + 3P

You run both channels in parallel. We create clear channel rules instead of double complexity.

Services for Hybrid →

Competence fields

Seven fields across the Amazon value chain: for every business model

Combined modularly. The model pages show which fields matter most for vendor, seller or hybrid businesses.

Strategy and business model

We assess your vendor, seller or hybrid model, analyse profitability and develop assortment, channel and pricing strategy. This also includes organisation and process consulting.

Business intelligence and performance

Business reviews, revenue and root-cause analyses, KPI systems and scorecards: multi-level reporting at account and product level, focused on input factors and actionable measures.

Advertising and growth

Campaign strategy, search-term and funnel analyses, budget steering: always tied to total revenue. With the FARU Traffic-Conversion Matrix we map your assortment to the right campaign types.

AI-powered content and brand presence

From content strategy through operational execution, FARU develops titles, bullet points, product images, A+ and A+ Premium content, Brand Stores and brand stories. AI-powered workflows make creation and scaling across assortments and markets consistent, fast and cost-efficient.

Operations and platform management

Vendor Central and Seller Central under control: availability, pricing and Buy Box, variations and catalogue, support cases and operational processes.

Internationalisation

European marketplaces, EFN, EEA and Pan-EU, international roll-outs and country-specific assortment and market strategies.

AI and automation

AI-based content creation, automated analyses and reporting, process optimisation and building scalable workflows.

Which fields are relevant for you is something we clarify in conversation.

In the intro call we outline where FARU would concretely add value in your situation: no obligation.

Book a no-obligation intro call