By integrating relevant generic keywords into the campaign structure, campaign revenue increased about 32.7% on average, and ACoS decreased by 671bps in the April vs. March 2020 period.
As early as February, Faru noticed a decrease in competition on some generic keywords. This downward trend has continued significantly again since Amazon's restrictions on its own logistics (approx. by mid-March). The background to this can be manifold (e.g: availability issues) and is therefore difficult to define in detail.
As part of the restrictions on Amazon’s own logistics, Faru found that competition on relevant generic keywords has declined. Faru took advantage of this situation and reintegrated keywords, which were switched off in January for economic reasons, back into the campaigns.
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