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OUR AMAZON CAMPAIGN OPTIMIZATION ACHIEVED MORE SALES AT LESS COSTS

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What we did

Was wir gemacht haben

By integrating relevant generic keywords into the campaign structure, campaign revenue increased about 32.7% on average, and ACoS decreased by 671bps in the April vs. March 2020 period.

As early as February, Faru noticed a decrease in competition on some generic keywords. This downward trend has continued significantly again since Amazon's restrictions on its own logistics (approx. by mid-March). The background to this can be manifold (e.g: availability issues) and is therefore difficult to define in detail.

Faru APPROACH

Faru Ansatz

As part of the restrictions on Amazon’s own logistics, Faru found that competition on relevant generic keywords has declined. Faru took advantage of this situation and reintegrated keywords, which were switched off in January for economic reasons, back into the campaigns.

result

Ergebnis

32.7%
Campaign sales increase
671 bps
ACoS optimisation
7.9%
CPC optimisation
Have you noticed a similar development, or would you like to learn more about the Faru approach?
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SCHREIBEN SIE UNS

Interessiert? Wir beantworten alle Fragen, sagen Ihnen, wie Sie Ihr Geschäft gewinnbringend starten oder Ihren Umsatz steigern können.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.